How the Social Media Surgeries help

We received this email from someone who came to one of our first social media surgeries:

I work as volunteer artworker for a mental health resource centre.  My job is to run activities groups and oversee the art room for the people who use our service.  Recently the management mentioned using social media and by coincedence I had just heard about the Social Media Surgery via my friend Andrew Brightwell.

I attended two Surgeries with Andrew and Susie and was initially given advice on which applications to use.  I went back for further in-depth advice on Twitter and reported back to my managers.  I  was asked to present to the full staff and then also to our Directors.

As a result of these presentations the social media project was approved and since then I’ve been producing and moderating content for Facebook, Twitter, Flickr and Tumblr.  As an aside, the Directors and Management have advised me that they are applying for funding to make me a paid member of staff with responsibility for social media to promote our business, particularly to young people.

Thanks so much to the Surgery for your time and sound advice.  Not only has it made a huge difference to our business and our profile, it may have helped me get a paid position after a long period of unemployment, something I’d not anticipated. I’m very grateful.

Where we are and what’s happening

This is a post from Andrew Brightwell from the Public i blog.

We Live Here is reaching an important stage – with initial research to map community networks now being played back to people through a series of events.

Now, with all this work bearing fruit, and with We Live Here beginning to feel very real, I thought I’d publish a short interview that I did with Anthony to help people to understand more about the thinking behind the project.

What is We Live Here?

As Anthony explained, We Live Here is a response to a feeling he shares with Catherine and others that we need to make goverments fit better with the way the world is moving. He said government is lagging behind in the changes that are happening to society as a result of the internet and the networking that it is enabling. For government to respond it needs to refocus on the people it serves.

“People are getting much better service from Amazon than they are getting from governments and that’s not just because Amazon are cold, hard capitalists,” he said. “It’s because they have a vision of their customer service that’s very focused and government doesn’t have a vision of its services that’s citizen focused.”

Anthony said We Live Here is the start of a process to “both understand and map social networks in an area and provide the democratic infrastructure for them to have repetitive democratic conversations, rather than a one-off consultation”.

The team, Public-i and the project

Public-i, the company I work for, is the project’s technology partner, which means we’re helping to take the ideas developed by the We Live Here team and make them (digitally) real. With our interest in how the social web can benefit democracy, we fit quite snuggly. As Anthony put it: “Public-i’s commercial activities around webcasting and social uses of technology and Demsoc’s philosophical activites around new models of government in personalised democracy are obviously quite well aligned, so when the opportunity to talk to the council about this came up, it wasn’t too long for us to put We Live Here on the table.”

We’re responsible for the Citizenscapes, the tools we’ve been using to capture the online activity that is taking place within each of the three communities. You can see the Citizenscapes here:-

  • Hangleton and Knoll
  • Brunswick
  • Black and Minority Ethnic

Aside from Public-i, We Live Here has benefited from the talents of Paul Brewer and Nicky Cambridge who both work for Brighton and Hove City Council, as well as Emma Daniel at the Brighton and Hove Community and Voluntary Sector Forum (not to mention the enormous work done by Susie Latta, Demsoc’s tireless project manager). Working as a team, Anthony said We Live Here has gone from a set of aspirations and ideas into a practical, real project. That started by breaking down the project brief into several simple steps: connect, inform, discuss and decide.

It’s that connect phase that the We Live Here team has been busy with recently. This consists of finding out the valuable individuals, organisations and connections that are relied upon by people in each of the communities. “From the council’s perspective, they know about the residents’ associations in Brunswick, the Hangleton and Knoll Partnership and the Black and Minority Ethnic Community Partnership,” Anthony said. “We are asking people who are active in those networks, ‘Who else do you know?, ‘Who else do you trust?’, ‘Who else do you recommend as sources of information about the local area?’”

This physical work has been supplemented by online searches – carried out by Public-i and using our Social Media Audit methodology. At the same time, we’ve been working within communities, with the Social Media Surgeries helping voluntary, community and resident organisations to develop their own online presences.

What’s next?

By feeding back the results of the initial research to those living and working within the communities it will allow the We Live Here team to get a stronger idea of where there are strengths and weaknesses in communities lie and develop a working model of how they function. “The aim is then that we create a kernel of democratic process and a network-finding process that’s replicable elsewhere”, while also ensuring communities are given additional help in different ways where it’s needed. Long term, Anthony said he hopes it leads to a “community that’s more connected, that’s more self aware and has the tools to make it active, democratically.” That should, hopefully, mean that we’ll see communities getting powers, perhaps including community-budgeting powers and Brighton and Hove is planning a set of neighbourhood council pilots elsewhere in the city soon.

We Live Here – BME Community Meeting

This post is by Emma Daniels and from the CVSF Policy Blog

The ‘We Live Here’ project has been trialling additional tools to enhance community connectedness over the last 6 months funded by NESTA. Three pilots were chosen, two were place based and one based on communities of identity or interest, BME (Black and Minority Ethnic).

Tonight, the project team met with some of the BME leaders from the city to discuss the findings so far and next steps. I have in this blog post attempted to capture the meeting honestly but clearly this is from my persepective and isn’t a minute taking exercise. Hopefully people who were there will add their comments to this post!

People were interested in outlining some general challenges for BME community groups and for BME individuals living in the city.

1. That Brighton & Hove does not have any geographical area that has a ‘majority’ BME community. This means that people can feel isolated and lack confidence in getting involved in events. There were comments that even ‘black’ events such as Black History events have more non-BME attendees which is an issue for some people in feeling in a minority constantly. – Positives raised was that potentially the online space created could provide this sense of identity and leadership in a way which is difficult to do in real civic space.

2. That BME population in Brighton and Hove has risen by 16% in 10 years which is really positive and means that people will be less isolated.

3. That ‘Eurozone’ immigrants have a completely different experience than individuals from a non European background in Brighton and Hove.

4 That people who have recently arrived might engage more online in relation to search terms to do with their country of origin, and that many people put information online for people in their country of origin about what to expect in Brighton and Hove and how to access information and services.

5. Often women living here are most isolated, having moved with a partner who is out working, lacking language skills or awareness of systems and people they can connect with: For example, a project called Anatolian Friendship Group has been set up by a Turkish woman for other Turkish women to counter this isolation.

The group wanted to know what the project team had found out about BME networks and the results were that BMECP (Black & Minority Ethnic Community Partnership) was a hub for this network but very little connectivity was happening between groups and community leaders directly. Also, many BME groups are linked into any other BME group at all. Why is this a problem? Well because the more messy and complex the connections the more resilient groups and individuals are, always important for good socio-economic and health outcomes but vital at a time of spending cuts and job shortages. Another reason it is important is because it gives a sense of voice, influence and belonging and community confidence. The group felt that the findings were a fair reflection of the situation and some felt that culturally there is a ‘divide and rule’ ethos in society in relation to BME groups and that BME groups can play into this dynamic themselves especially when competing for too scarce resources.

Our project manager felt that the demand from BME communities for social media surgeries was enormous and the appetite from early work demonstrates the potential. In addition, in interviews she had been given ideas such as creating a BME events calendar and business directory. Issues that BME communities do have common ground on is around education and attainment. We were told that 90% of admissions queries were from BME groups who were concerned that their child wasn’t being treated fairly, or achieving what they should. So potentially, this is a discussion topic that could bring different communities together to influence systems and decision making.

Its fair to say that some of the group felt very strongly that the following needed to be considered in taking this work forward:

- BME communities are diverse, will have different priorities and, will want to engage in the project at a different pace for different outcomes

- Their involvement must not be yet another project which raises aspirations of influence but doesn’t invest in the capacity of groups to lead and get involved

- There is a sense of disappointment in past experiences which has made some people quite cynical about being ‘used’ as an experiment

I really enjoyed the debate and the energy of the meeting and I look forward to the discussion on the project team about taking this work forward. Thanks to all for having me along for the We Live Here ride! The good thing is that the project team do Live Here and we are committed to the long term win. Let’s hope NESTA help us to change this dynamic so that the BME community not only ‘Live Here’ but feel that they ‘Belong Here’.

Brunswick community meeting and the promise of cake

This post is from Catherine’s personal research blog

Last night we held our second community meeting for We Live Here in the lovely Electika Cafe on Western Road (yes – that was a plug – it is lovely and they were kind enough to open for us in the evening – they also followed through on our project meeting promise of cake at every meeting). This was for the Brunswick site – which was originally Brunswick and Regency until we realised (though the research process) that this was two distinct areas that would probably work better as two separate project sites.

Brunswick is a real mix of demographics with high density short term occupancy alongside beautiful and much loved Regency Terraces. We found a huge amount going on online and offline but we also found it was fairly disconnected with relatively few linkages between groups and projects.

Learning from the first community event we held, this was never intended to be a huge meeting but instead a chance to test our ideas on residents and get permission to carry on developing them as we feel at a point where we can’t continue without active participation from the people who live in the areas we are working in.

We therefore contacted participants based on people we had met through the research and the event was a bit like Brunswick in that it turned into more creative and free form drop in session than a formal meeting. We had a good turn out however with one ward councillor and 4 local activists over the course of the evening.

From the WLH here team we had AnthonyNickySusie and I – with me facilitating, Anthony pitching the project and Susie describing the research as she has the most in-depth knowledge of the area.

The advantage of the drop in format was that we got to test the pitch a few times. Specifically for Brunswick we put forward:

  • We think that there is a lot of participation in the area but it is disconnected and not well networked
  • It is difficult for new people to get involved because there is no visible way of connecting to ‘the community’
  • We think that technology can help connect groups and activities and make civic society easier to participate with
  • This doesn’t mean doing everything online – it means using digital to connect and communicate and make it easier for people to participate on their own terms

As with other meetings the idea came alive for people when we showed them the prototypes sites and also when we explained that this was a tool to connect existing content rather than a new website that would need feeding and updating.

Overall the analysis of the area and the proposition was received really positively (including by the Ward councillor) and the group clearly ‘got it’ and left the session generally feeling enthused. Which happily meant that they raised some interesting points:

  • There was some interest in how an approach like this could help cooperation between established groups. There is a fair amount of ‘volunteer fatigue’ and it would make a big different to mitigate this
  • The participants felt that their local ward councillors were doing a good job and they were really positive about their responsiveness and profile with activists. Both Councillors mentioned are extremely digitally able and we explored whether this was a good opportunity to look at tools to strengthen the representative function. Intriguing. Ideas discussed included Realtime FOI on local issues, Integration with fix my street to include escalation to members, Audit trail of case work and ‘Crowd sourcing’ answers to questions so that members only have to respond once
  • The emphasis on this was on providing a good democratic process – this was a reasonable group that don’t just want to get their own way but they want to stop being bounced between officers and members and they would like more transparency about the decision making process. This is not really in relation to the big decisions – the example repeatedly cited was with a question about getting white lines painted.

We also had a very legitimate challenge about digital inclusion – something that frequently comes up and we think has three elements to the answer:

  • We don’t see this as an online only project – the technology can help connect people and make offline events better at the same time
  • We need to find ways to reach offline spaces – with noticeboards and community venues
  • We have to be realistic and clear that we believe that the social shift is towards more online activity and we have to respond to this

Reflecting after the meeting we think there is a possibility to network groups together here and create a kind of shared governance which is available to manage both cooperation and conflict.

I also keep coming back to the lack of understanding of the officer role within the community – even with a group as informed as this one there is a sense of not understanding where responsibiloty sites between officer/member and there was also a frustration that including a councillor seems to stimulate activity even when it appears to be an officer job to sort. We know that this is not what officers intend and also that the boundaries between them and the members feel unclear to them as well. My other observation is that all three parts of this triangle officer/member/citizen just don’t understand enough about the other’s perspective or context and don’t take what seems to be an obvious step of just treating people like people and asking. This is a poorly formed observation at the moment but one I will mull over more – but it is part of where we want to reach to with We Live Here. I think the answer lies in the idea of being open by default – more on that here.

Back to the meeting – most of the people who attended would like to continue to work with us and we have had offers to take the project to others in the community to widen the group. We have agreed to try and attend a couple more local events to widen the message about the work with a few to having a more formal planning / development / ideas meeting in June.

In the meantime we will be continuing with the social media surgery programme as this has been really well received – and it is a really important element of the overall approach.  The fact that we are there doing something useful makes a big difference to how open the people we speak to are to our ideas.  This should be obvious but I am not sure how often engagement starts with simply offering to help.  With the social media surgeries the suggestion from the meeting is that we do leaflet drops in specific streets before each surgery. As my office is right in the middle of the area I have said I will help with this (digital commitment to make it easier for Susie to get me to do it!)

This is really the first step in properly passing ownership of the project to the community and we feel we have permission from a few key people to continue to develop the idea in the community. It would be so much faster just to dive into a build phase on this but it would be wrong – this has to be co-produced and not designed from the outside and so finding active participants who see the value of it is a vital step. There is loads more to do but we have a strong start I think.

Thanks to all who took part.

Black and Minority Ethnic Community Meeting – 18th April

For the We Live Here Project, we have met with people from all different parts of the black and ethnic minority community in Brighton and Hove. We have also run social media surgeries helping people with things such as setting up websites, understanding Facebook, and using Twitter.

We would like to show people what we have found and done, and discuss what the next steps should be. We have arranged a meeting for 18th April, from 6-8pm at the BMECP Centre. It is for anyone from the black and ethnic minority community who lives, works or studies in Brighton and Hove.

There are more details here We Live Here Event BME April 2012

Brunswick Community Meeting – 16th April

As part of the We Live Here project we have been meeting people from Brunswick in Hove and doing research into the community. We have also run four social media surgeries to give people help to get more out of social media such as Facebook, Twitter, YouTube and blogging. We want to show people what we have done and found and then have a discussion to decide what we should do next with the We Live Here project in Brunswick. To do this we are having a meeting on Monday 16th April from 6-8pm at Cafe Ekelectica on Western Road, Hove BN3 1AF. It is for anyone who works, lives or studies in Brunswick and who is interested in the project.

There are more details here We Live Here Event Brunswick April 2012

Hove Social Media Surgery – 3rd April

Thank you to Sarah Morgan for this post about the Hove social media surgery

Today’s Hove Social Media Surgery showed how the internet can help vulnerable people. Katie came along hoping to get her Mental Health Day Centre onto Twitter. Twitter is a great way for the voluntary and community sector to gather news. The internet has made it easier for people to find help, and a key function of charity Twitter accounts is letting people know there are organisations out there to listen. For Katie Twitter would help the Mental Health Day Centre get in contact with other like-minded organisations and talk to a wider audience without the traditional buffers.

Katie’s organisation is just the kind of project the social media surgeries were designed for, and the steps taken by the centre showed the team that more voluntary groups are getting online. The Big White Wall website, which currently has 7000 users, is being used by more and more local health authorities. Users can type their worries onto ‘the Wall’ anonymously and the site is monitored, so someone is always listening.

If you think your organisation’s message should be spread to a wider audience, or your community group could do with some more supporters, come along to the next surgery and see how we can help you.

(Sarah Morgan www.brightasabutton.wordpress.com @sarah_morgan90)

The Hove Kitchen Surgeries

Thank you to Sarah Morgan for this post about the Hove social media surgery

Brighton and Hove’s Social Media Surgeries are informative, relaxed meetings that help voluntary organisations find their feet in the world of web communication. I have attended two so far, and they could not have been more different. With no topic too small, surgery discussions range from joining Facebook to embedding YouTube videos and linking blogposts to Pinterest.

At my first surgery, a representative of a residents’ group wanted to find out about Facebook, so a surgeon showed her what the site looked like and how it could work for her association. Facebook, Twitter, Pinterest and WordPress are a little daunting at first, so a quick tour of the basics is invaluable. New concepts are presented accessibly and discussions are firmly jargon-free. One surgeon described Twitter as a way “to personalise what you read about”, and another called Pinterest “an online noticeboard for all the things you like”. Patients feel a lot less nervous about branching out after a session or two!

And the surgeries aren’t just for first timers. My second session showed that social media is important for networking and expansion and there’s a lot to learn however much you already do online. One guest, who works for mental health charity MindOut, came along with her website up and running. However far along your venture may be, the surgeons can always give you a hand!

Social media surgeon Andrew Brightwell said: “We teach people to tell their own story”. So if you’d like to learn how to share your thoughts, ideas and community organisations with a wider audience, come along to Hove Kitchen on Tuesday April 3rd or April 10th for the next one! You can find more details or sign up at http://socialmediasurgery.com/surgeries/hove

(Sarah Morgan www.brightasabutton.wordpress.com @sarah_morgan90)

 

Hangleton and Knoll Community meeting – Wednesday 28th March

We have been working with the Hangleton and Knoll project to carry out research into the community in Hangleton and Knoll for the last two months. Next week we are meeting with the community to show them the results of our research and discuss what we should do next. We will look at what would be useful and how the We Live Here project can support that.

The meeting is for anyone who lives, works or studies in the Hangleton and Knoll area. It is on Wednesday 28th March from 12.30-2.30pm at Hangleton Community Centre.There will be tea, coffee and cake. If you can’t make the meeting but are interested, let us know and we can work out a way to keep you informed, and make sure your views are heard.

Flyer: Social Media Event H&K March 2012

Social Media Surgery – 12th March

This evening’s social media surgery was an overview of blogging and linking blogs to Facebook and Twitter. There was lots of discussion, rather than set ups and things created. We got into the fine detail of the way that social media works and how to campaign and build networks. Everyone was already using social media but finding that it was not doing what they wanted. Andrew’s advice was about getting it working and achieving what they wanted.